FRGMNT / B2B NEWSLETTER INTELLIGENCE

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Explore B2B newsletter audiences, publisher rates, and sponsorship opportunities in one place.

01 / DISCOVER

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AUDIENCE

TOPICS

Publisher directory

86 publications · Select a card to inspect the evidence

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+Number(p.impression_cpm).toLocaleString('en-US')+' CPM';if(!(Number(p.price)>0))return 'Custom pricing';const currency=p.currency||'USD';const symbol=currency==='EUR'?'€':currency==='USD'?'$':currency+' ';return symbol+Number(p.price).toLocaleString('en-US',{maximumFractionDigits:0})}; const rows=[...r.placements].sort((a,b)=>(priority[tierFor(a,r)]??6)-(priority[tierFor(b,r)]??6)||(Number(b.price)||0)-(Number(a.price)||0)).map(p=>`

${esc(tierFor(p,r))}${esc(cleanSourceLabel(p.name)||'Placement details unavailable')}

${esc(moneyFor(p))}

`).join(''); return (packages.length?'

'+(packages.length===r.placements.length?'Package pricing · multi-send or term commitments':'Additional multi-issue and custom packages')+'

':'')+rows; } const price=r=>Math.min(...r.placements.filter(p=>typeof p.price==='number'&&p.currency==='USD').map(p=>p.price)); function populateCategories(){const cats=[...new Set(DATA.map(d=>d.category))].sort();const el=$('category');el.querySelectorAll('option:not([value=""])').forEach(o=>o.remove());cats.forEach(c=>{let o=document.createElement('option');o.value=c;o.textContent=c;el.appendChild(o)})} const AUDIENCES=[{id:'ai',label:'AI & Tech',categories:['AI & Tech']},{id:'dev',label:'Developers & engineering',categories:['Developers']},{id:'security',label:'Cybersecurity & IT',categories:['Security & IT']},{id:'marketing',label:'Marketing, product & design',categories:['Marketing & Product']},{id:'founders',label:'Founders & startups',categories:['Business & Leadership']},{id:'finance',label:'Finance & operations',categories:['Business & Leadership']},{id:'business',label:'Business professionals',categories:['Business & Leadership','AI & Tech']}]; const INTERESTS=['AI & machine learning','Developer tools & infrastructure','Cybersecurity & IT','Startups & venture','Marketing & product','Data & analytics','Finance & fintech','Business & markets']; let audiencesSelected=new Set(),interestsSelected=new Set(),guidedActive=false; function audienceMatch(r,a){if(Array.isArray(r.audience_tags)&&r.audience_tags.includes(a.id))return true;if(a.id==='ai')return r.category==='AI & Tech';if(a.id==='founders')return /founder|startup|venture|entrepreneur|saas/i.test(r.name+' '+r.focus);if(a.id==='finance')return /finance|fintech|cfo|revenue operations/i.test(r.name+' '+r.focus);if(a.id==='business')return ['Business & Leadership','AI & Tech'].includes(r.category)&&!(/founder|startup|venture|fintech|crypto|cfo/i.test(r.name+' '+r.focus));return a.categories.includes(r.category)} function matchScore(r){let n=0;for(const a of AUDIENCES.filter(a=>audiencesSelected.has(a.id)))if(audienceMatch(r,a))n+=5;return n} function interestScore(r){const x=r.content_interests||{};return interestsSelected.has(x.primary)?2:interestsSelected.has(x.secondary)?1:0} function matchReason(r){const c=AUDIENCES.filter(a=>audiencesSelected.has(a.id)&&audienceMatch(r,a));return c.length?'Audience match: '+c.map(a=>a.label).join(', '):'Explore publisher-reported audience details to verify fit.'} function interestsRender(){$('interestChips').innerHTML=INTERESTS.map((name,i)=>``).join('');$('interestStatus').textContent=interestsSelected.size?interestsSelected.size+' interest'+(interestsSelected.size===1?'':'s')+' selected':'All content interests'} function scaleMatch(r){let n=r.subscribers;if(!Number.isFinite(n))return false;return $('guidedScale').value==='niche'?n<50000:$('guidedScale').value==='mid'?n>=50000&&n<500000:n>=500000} function budgetMatch(r){const p=price(r),v=$('guidedBudget').value;if(!Number.isFinite(p))return false;return v==='under10'?p<10000:v==='10to25'?p>=10000&&p<=25000:p>25000} function chipsRender(){$('audienceChips').innerHTML=AUDIENCES.map(a=>``).join('');$('audStatus').textContent=audiencesSelected.size?audiencesSelected.size+' audience'+(audiencesSelected.size===1?'':'s')+' selected':'Showing all audiences';} $('audienceChips').onclick=e=>{let b=e.target.closest('[data-aud]');if(!b)return;audiencesSelected.has(b.dataset.aud)?audiencesSelected.delete(b.dataset.aud):audiencesSelected.add(b.dataset.aud);guidedActive=audiencesSelected.size>0;chipsRender();render()}; $('clearAud').onclick=()=>{audiencesSelected.clear();interestsSelected.clear();guidedActive=false;chipsRender();interestsRender();render()}; $('interestChips').onclick=e=>{const b=e.target.closest('[data-interest]');if(!b)return;const name=INTERESTS[Number(b.dataset.interest)];interestsSelected.has(name)?interestsSelected.delete(name):interestsSelected.add(name);interestsRender();render()}; interestsRender(); $('browseAll').onclick=()=>{audiencesSelected.clear();interestsSelected.clear();guidedActive=false;chipsRender();interestsRender();render();$('resultsAnchor').scrollIntoView({behavior:'smooth',block:'start'})}; $('directoryScale').addEventListener('change',render);$('completeOnly').addEventListener('change',render); chipsRender(); let directoryView='cards'; let directorySort={key:'publication',direction:'asc'}; const directoryPrice=r=>{const values=r.placements.map(p=>Number(p.price)).filter(v=>Number.isFinite(v)&&v>0);return values.length?Math.min(...values):null}; const directoryCompare=(a,b)=>{const key=directorySort.key;let av,bv;if(key==='publication'){av=a.name;bv=b.name}else if(key==='publisher'){av=a.publisher;bv=b.publisher}else if(key==='audience'){av=a.category;bv=b.category}else if(key==='subscribers'){av=Number(a.subscribers)||null;bv=Number(b.subscribers)||null}else if(key==='open'){av=Number(a.open_rate)||null;bv=Number(b.open_rate)||null}else if(key==='price'){av=directoryPrice(a);bv=directoryPrice(b)}else{av=a.placements.length;bv=b.placements.length}const missingA=av===null||av===undefined,missingB=bv===null||bv===undefined;if(missingA!==missingB)return missingA?1:-1;const cmp=typeof av==='string'?av.localeCompare(bv):((av||0)-(bv||0));return (directorySort.direction==='asc'?1:-1)*cmp||a.name.localeCompare(b.name)}; let lastShortlistAction={id:null,time:0}; function toggleShortlist(id){const now=Date.now();if(lastShortlistAction.id===id&&now-lastShortlistAction.time<450)return false;lastShortlistAction={id,time:now};if(selected.has(id)){selected.delete(id)}else if(!explorerVerified&&selected.size>=2){openAccessGate();$('accessNote').textContent='Verify your email to save more than two publications. Your current selections will remain available.';return false}else{selected.add(id)}render();persistShortlist();return true;} // Keep audience selection distinct from directory search and refinements. $('resultsAnchor').insertAdjacentElement('afterend',$('discoverToolbar')); $('cardView').onclick=()=>{directoryView='cards';render()}; $('tableView').onclick=()=>{directoryView='table';render()}; $('directoryTable').addEventListener('click',e=>{const sort=e.target.closest('[data-directory-sort]');const save=e.target.closest('[data-table-save]');const detail=e.target.closest('[data-table-open]');if(sort){const key=sort.dataset.directorySort;directorySort={key,direction:directorySort.key===key&&directorySort.direction==='asc'?'desc':'asc'};render();return}if(save){toggleShortlist(Number(save.dataset.tableSave));return}if(detail)openDetail(Number(detail.dataset.tableOpen))}); function render(){let q=$('search').value.toLowerCase().trim(),cat=$('category').value,b=Number($('budget').value),sort=$('sort').value;let rows=DATA.filter(r=>(!q||[r.name,r.publisher,r.focus,r.category,r.functions].join(' ').toLowerCase().includes(q))&&(!cat||r.category===cat)&&(!b||price(r)<=b)&&(!$('completeOnly').checked||(Number(r.subscribers)>0||r.placements.some(p=>typeof p.price==='number'&&p.price>0)))&&(!savedOnly||selected.has(r.id))&&(!guidedActive||audiencesSelected.size===0||matchScore(r)>0)&&(!interestsSelected.size||interestScore(r)>0)&&(!$('directoryScale').value||((r.subscribers||0)>0&&($('directoryScale').value==='niche'?r.subscribers<50000:$('directoryScale').value==='mid'?r.subscribers>=50000&&r.subscribers<500000:r.subscribers>=500000)))&&true);rows.sort(directoryView==='table'?directoryCompare:(a,b)=>interestsSelected.size?interestScore(b)-interestScore(a)||a.name.localeCompare(b.name):guidedActive&&audiencesSelected.size?matchScore(b)-matchScore(a)||a.name.localeCompare(b.name):sort==='reach'?(b.subscribers||0)-(a.subscribers||0):sort==='price'?price(a)-price(b):a.name.localeCompare(b.name));$('resultCount').textContent=rows.length;$('resultNoun').textContent=rows.length===1?'publication':'publications';$('resultsTitle').textContent='Publisher directory';$('empty').hidden=rows.length>0;$('cards').innerHTML=rows.map(r=>{let priced=r.placements.filter(p=>typeof p.price==='number'&&p.price>0),values=priced.map(p=>p.price),min=values.length?Math.min(...values):null,max=values.length?Math.max(...values):null,isSaved=selected.has(r.id),sym=r.publisher.toLowerCase().includes('sifted')?'€':'$',fmt=n=>sym+Number(n).toLocaleString('en-US',{maximumFractionDigits:0}),cpmValues=priced.filter(p=>p.placement_tier!=='Package'&&!/package|bundle|multi.?send/i.test(p.name||'')).map(p=>Number(r.subscribers)>0?p.price/Number(r.subscribers)*1000:null).filter(v=>typeof v==='number'&&Number.isFinite(v)),cpmLow=cpmValues.length?Math.min(...cpmValues):null,cpmHigh=cpmValues.length?Math.max(...cpmValues):null,cpmDisplay=cpmLow===null?'N/A':cpmLow===cpmHigh?sym+cpmLow.toFixed(2):sym+cpmLow.toFixed(2)+'–'+sym+cpmHigh.toFixed(2);return `

${esc(r.publisher===r.name?'PUBLICATION':r.publisher)}

${esc(r.name)}

${esc(r.category)}

${esc(r.card_description||'Publisher research and audience information')}

Subscribers${reach(r.subscribers)}

Send frequency${esc(normalizedCadence(r.send_frequency))}

Open rate${typeof r.open_rate==='number'?Math.round(r.open_rate*100)+'%':'—'}

List price${min!==null?(min===max?fmt(min):fmt(min)+'–'+fmt(max)):'N/A'}

Subscriber CPM${r.publisher==='The Deep View'?'Not comparable · bundles':cpmDisplay}

${r.publisher==='The Deep View'?'Packages':'Placements'}${r.placements.length}

${r.subscribers>0&&priced.length?'Core data available':(r.subscribers>0||priced.length?'Partial data available':'Limited data available')}View details ↗︎

`}).join('');$('cards').hidden=directoryView==='table';$('directoryTable').hidden=directoryView!=='table'; $('cardView').classList.toggle('active',directoryView==='cards');$('tableView').classList.toggle('active',directoryView==='table'); $('cardView').setAttribute('aria-pressed',String(directoryView==='cards'));$('tableView').setAttribute('aria-pressed',String(directoryView==='table')); $('directoryTable').innerHTML=`

${[['publication','Publication'],['audience','Audience'],['subscribers','Subscribers'],['open','Open rate'],['price','List price range'],['placements','Placements']].map(([key,label])=>``).join('')}${rows.map(r=>{const vals=r.placements.map(p=>Number(p.price)).filter(v=>Number.isFinite(v)&&v>0);const low=vals.length?Math.min(...vals):null,high=vals.length?Math.max(...vals):null;const sym=r.publisher.toLowerCase().includes('sifted')?'€':'$';const f=n=>sym+n.toLocaleString('en-US',{maximumFractionDigits:0});const range=low===null?'N/A':low===high?f(low):f(low)+'–'+f(high);return ``}).join('')}

	Save
	${esc(r.category)}	${reach(r.subscribers)}	${typeof r.open_rate==='number'?Math.round(r.open_rate*100)+'%':'N/A'}	${range}	${r.placements.length}

`; $('shortlistBar').classList.toggle('show',selected.size>0);$('shortlistText').textContent=selected.size+' saved publication'+(selected.size===1?'':'s')+(explorerVerified?'':' · in this tab');$('shortlistOnly').classList.toggle('active',savedOnly);$('shortlistOnly').textContent=(savedOnly?'★':'☆')+' My shortlist'+(selected.size?' ('+selected.size+')':'')};function segments(title,items,raw){return demographicSection(title,raw)};function openDetail(id){let r=DATA.find(d=>d.id===id);if(!r)return;let ps=r.placements;$('modalContent').innerHTML=`

PUBLISHER RESEARCH / ${esc(r.category)}

${esc(r.name)}

Published by ${esc(r.publisher)}

Audience overview

${esc(window.FRGMNTAudience.presentationText(r.focus,'focus'))}

${segments('Geography',r.geo_segments,r.geography)}${segments('Seniority & decision-maker access',r.seniority_segments,r.seniority)}${segments('Job functions',r.function_segments,r.functions)}${segments('Company size',r.size_segments,r.company_size)}

Publisher notes

${esc(publicPublisherNotes(window.FRGMNTAudience.presentationText(r.notes,'notes')))}

`;$('overlay').classList.add('open');$('closeModal').onclick=()=>$('overlay').classList.remove('open')};$('cards').addEventListener('click',e=>{let save=e.target.closest('[data-save]'),detail=e.target.closest('[data-open]');if(save){e.stopPropagation();let id=Number(save.dataset.save);toggleShortlist(id);return}if(detail)openDetail(Number(detail.dataset.open))});$('cards').addEventListener('keydown',e=>{if((e.key==='Enter'||e.key===' ')&&e.target.matches('article[data-open]')){e.preventDefault();openDetail(Number(e.target.dataset.open))}});['category','budget','sort'].forEach(id=>$(id).addEventListener('change',render));$('search').addEventListener('input',()=>{savedOnly=false;render()});$('shortlistOnly').onclick=()=>{savedOnly=!savedOnly;render()};$('viewSaved').onclick=()=>{savedOnly=false;render();showWork('compare');document.querySelector('.workspace').scrollIntoView({behavior:'smooth'})};$('clearSaved').onclick=()=>{selected.clear();savedOnly=false;render();persistShortlist();if(workTab==='compare')showWork('compare')};$('clear').onclick=()=>{$('directoryScale').value='';$('completeOnly').checked=false;$('search').value='';$('category').value='';$('budget').value='';$('sort').value='name';savedOnly=false;render()};$('overlay').onclick=e=>{if(e.target===$('overlay'))$('overlay').classList.remove('open')};document.addEventListener('keydown',e=>{if(e.key==='Escape')$('overlay').classList.remove('open')});$('contact').onclick=()=>{window.location.href='https://frgmnt.media/contact.html#inquiry-form'}; let workTab='discover'; const aState={tableSort:'metric',tableDirection:'asc',vizSort:'cpm',vizDirection:'asc',vizMetric:'cpm',publisher:'all',publication:'all',audience:'all',tier:'Primary',metric:'cpm',order:'asc',orientation:'horizontal'}; const aPalette=['#58766c','#7594a3','#9386a8','#ba9679','#7f9a82']; const aAudienceColors=Object.fromEntries(AUDIENCES.map((a,i)=>[a.label,aPalette[i%aPalette.length]])); function aColor(category){return aAudienceColors[category]||'#82918a'} function aFmt(n,dec=0){return n===null||!Number.isFinite(n)?'N/A':Number(n).toLocaleString('en-US',{minimumFractionDigits:dec,maximumFractionDigits:dec})} function aMoney(n,cur='$'){return n===null||!Number.isFinite(n)?'N/A':cur+aFmt(n,2)} function analyticsRows(){return DATA.flatMap(pub=>(pub.placements||[]).map(p=>{ const n=Number(pub.subscribers),v=Number(p.price),o=Number(pub.open_rate); const valid=Number.isFinite(v)&&v>0&&Number.isFinite(n)&&n>0; const single=p.placement_tier==='Package'||/package|bundle|multi.?send|4 sends|week.*placement/i.test((p.name||'')+' '+(p.scope||'')); const currency=/EUR/i.test(p.currency||'')?'€':'$'; return {pub:pub.name,publisher:pub.publisher,category:pub.category,audiences:AUDIENCES.filter(a=>audienceMatch(pub,a)).map(a=>a.label),tier:tierFor(p,pub),placement:p.name,price:valid?v:null,sub:n>0?n:null,open:o>0&&o<=1?o:null,cpm:valid&&!single?v/n*1000:null,ocpm:valid&&!single&&o>0&&o<=1?v/(n*o)*1000:null,currency,bundle:single,cpcLow:null,cpcHigh:null}; })).filter(r=>r.price!==null&&r.sub!==null&&!r.bundle)} function aOptions(values,current,allLabel){return `${[...new Set(values)].filter(Boolean).sort().map(v=>``).join('')}`} function aFiltered(){return analyticsRows().filter(r=>(aState.publisher==='all'||r.publisher===aState.publisher)&&(aState.publication==='all'||r.pub===aState.publication)&&(aState.audience==='all'||r.audiences.includes(aState.audience))&&(aState.tier==='all'||r.tier===aState.tier))} function aMedian(nums){let a=nums.filter(x=>Number.isFinite(x)).sort((x,y)=>x-y);return a.length?(a.length%2?a[(a.length-1)/2]:(a[a.length/2-1]+a[a.length/2])/2):null} function analyticsShell(cost){return `

${cost?'03 / ANALYZE':'04 / VISUALIZE'}

${cost?'Cost & Performance Analysis':'Audience Reach & Value'}

${cost?'Compare what placements cost, normalized by reach and estimated opens.':'Compare audience scale and pricing efficiency across newsletter placements.'}

Publisher Publication Audience Placement ${cost?`Compare byRanking`:`Compare by`}

${cost?`

Placement comparison

`:''}

`} function initAnalytics(cost){ const rows=analyticsRows(); const selects=[['aPublisher','publisher',[...new Set(rows.map(r=>r.publisher))],'All publishers'],['aPublication','publication',[...new Set(rows.filter(r=>aState.publisher==='all'||r.publisher===aState.publisher).map(r=>r.pub))],'All publications'],['aAudience','audience',AUDIENCES.map(a=>a.label),'All audiences'],['aTier','tier',[...new Set(rows.map(r=>r.tier))],'All tiers']]; for(const [id,key,options,all] of selects){const el=$(id);el.innerHTML=aOptions(options,aState[key],all);el.value=options.includes(aState[key])?aState[key]:'all';if(key==='tier'&&options.includes('Primary')&&aState.tier==='Primary')el.value='Primary';el.onchange=()=>{aState[key]=el.value;if(key==='publisher')aState.publication='all';initAnalytics(cost)}} if(!cost){$('aVizMetric').value=aState.vizMetric;$('aVizMetric').onchange=()=>{aState.vizMetric=$('aVizMetric').value;aState.vizSort=aState.vizMetric;renderAnalytics(false)}} if(cost){$('aMetric').value=aState.metric;$('aMetric').onchange=()=>{aState.metric=$('aMetric').value;renderAnalytics(true)};$('aOrder').value=aState.order;$('aOrder').onchange=()=>{aState.order=$('aOrder').value;aState.tableDirection=aState.order;renderAnalytics(true)};$('aHorizontal').onclick=()=>{aState.orientation='horizontal';renderAnalytics(true)};$('aVertical').onclick=()=>{aState.orientation='vertical';renderAnalytics(true)}} renderAnalytics(cost); } function renderAnalytics(cost){ const rows=aFiltered().filter(r=>r.currency==='$'); $('aLegend').innerHTML=AUDIENCES.map(a=>a.label).map(cat=>`${esc(cat)}`).join(''); const activeMetric=cost?'cpm':aState.vizMetric;const eligible=rows.filter(r=>r[activeMetric]!==null); const median=aMedian(eligible.map(r=>r[activeMetric])); $('aStats').innerHTML=`

Eligible placements${aFmt(eligible.length)}

Median ${activeMetric==='ocpm'?'open-based':'subscriber'} CPM${aMoney(median)}

Publications${new Set(eligible.map(r=>r.pub)).size}

`; if(!eligible.length){$('aChart').innerHTML='

No comparable placements match these filters. Try another tier or audience.

';$('aBottom').innerHTML='';return} if(cost){ $('aHorizontal').classList.toggle('selected',aState.orientation==='horizontal');$('aVertical').classList.toggle('selected',aState.orientation==='vertical'); const key=aState.metric, comparable=rows.filter(r=>r[key]!==null&&Number.isFinite(r[key])); const sortKey=aState.tableSort==='metric'?key:aState.tableSort;const ordered=[...comparable].sort((a,b)=>{const av=a[sortKey],bv=b[sortKey];const cmp=typeof av==='string'?av.localeCompare(bv):(av??Infinity)-(bv??Infinity);return cmp*(aState.tableDirection==='asc'?1:-1)}); const shown=ordered; if(key==='cpc'){$('aChart').innerHTML='

Estimated CPC range

Publisher-reported click benchmarks are not available for the selected placements. No CPC estimates are inferred from CPM alone.

'} else if(aState.orientation==='horizontal'){ const max=Math.max(...shown.map(r=>r[key]),1),h=60+shown.length*42,w=1100; $('aChart').innerHTML=`

${key==='price'?'List price (USD)':key==='ocpm'?'Open-based CPM (USD)':'Subscriber CPM (USD)'} · ${shown.length} placements · scroll to explore

`; }else{ const max=Math.max(...shown.map(r=>r[key]),1),w=Math.max(940,shown.length*145+110),h=495,left=65,bottom=330; $('aChart').innerHTML=`

${key==='price'?'List price (USD)':key==='ocpm'?'Open-based CPM (USD)':'Subscriber CPM (USD)'} · ${shown.length} placements · scroll to explore

`; } $('aBottom').innerHTML=`

${ordered.slice(0,50).map(r=>``).join('')}

Publication / placement ↕	List price ↕	Subscribers ↕	Subscriber CPM ↕	Open-based CPM ↕
${esc(r.pub)}${esc(r.publisher)} · ${esc(r.tier)} · ${esc(r.placement)}	${aMoney(r.price)}	${aFmt(r.sub)}	${aMoney(r.cpm)}	${aMoney(r.ocpm)}

${ordered.length>50?`

Showing 50 of ${ordered.length} placements. Refine filters to narrow the comparison.

`:''}`; document.querySelectorAll('.a-table th[data-sort]').forEach(th=>th.onclick=()=>{const k=th.dataset.sort;aState.tableDirection=aState.tableSort===k&&aState.tableDirection==='asc'?'desc':'asc';aState.tableSort=k;renderAnalytics(true)}); }else{ const byPub=new Map();for(const r of eligible){const k=r.pub+'|'+r.tier;if(!byPub.has(k)||r[aState.vizMetric]r.sub)),medianCpm=aMedian(plotted.map(r=>r[vm])); const maxSub=Math.max(...plotted.map(r=>r.sub)),maxCpm=Math.max(...plotted.map(r=>r[vm])); const logX=n=>Math.log10(Math.max(n,1000)),xMin=Math.floor(logX(Math.min(...plotted.map(r=>r.sub)))),xMax=Math.ceil(logX(maxSub))+0.01; const xSorted=[...plotted.map(r=>r.sub)].sort((a,b)=>a-b),ySorted=[...plotted.map(r=>r[vm])].sort((a,b)=>a-b);const rank=(arr,v)=>arr.length===1?.5:(arr.findIndex(n=>n>=v))/(arr.length-1);const xx=n=>85+760*rank(xSorted,n),yy=n=>375-320*rank(ySorted,n); const mx=465,my=215; $('aChart').innerHTML=`

Median reach vs. median ${vm==='ocpm'?'open-based':'subscriber'} CPM

Each dot represents a publication and placement. Positions show relative rankings; dashed lines mark the medians.

Median audience reach${aFmt(medianSub)}

Median ${vm==='ocpm'?'open-based':'subscriber'} CPM${aMoney(medianCpm)}

`; const cats=AUDIENCES.map(a=>a.label).filter(cat=>plotted.some(r=>r.audiences.includes(cat))); $('aBottom').innerHTML=`

Audience economics

${cats.map(cat=>{const a=plotted.filter(r=>r.audiences.includes(cat));return ``}).join('')}

Audience	Eligible placements	Median ${vm==='ocpm'?'open-based':'subscriber'} CPM	Median reach
${esc(cat)}	${a.length}	${aMoney(aMedian(a.map(r=>r[vm])))}	${aFmt(aMedian(a.map(r=>r.sub)))}

Placement comparison

${[...plotted].sort((a,b)=>{const k=aState.vizSort;const av=a[k],bv=b[k];const cmp=typeof av==='string'?av.localeCompare(bv):(av??Infinity)-(bv??Infinity);return cmp*(aState.vizDirection==='asc'?1:-1)}).slice(0,50).map(r=>``).join('')}

Publication ↕	Audience ↕	Placement ↕	Subscribers ↕	${vm==='ocpm'?'Open-based':'Subscriber'} CPM ↕
${esc(r.pub)}	${esc(r.audiences.join(', ')\|\|'Unclassified')}	${esc(r.tier)}	${aFmt(r.sub)}	${aMoney(r[vm])}

`; document.querySelectorAll('.a-table th[data-vsort]').forEach(th=>th.onclick=()=>{const k=th.dataset.vsort;aState.vizDirection=aState.vizSort===k&&aState.vizDirection==='asc'?'desc':'asc';aState.vizSort=k;renderAnalytics(false)}); } } function comparePriceRange(r){ const values=(r.placements||[]).map(p=>p.price).filter(v=>typeof v==='number'&&Number.isFinite(v)&&v>0); if(!values.length)return 'N/A'; const sym=(r.publisher||'').toLowerCase().includes('sifted')?'€':'$'; const fmt=v=>sym+v.toLocaleString('en-US',{maximumFractionDigits:0}); const lo=Math.min(...values),hi=Math.max(...values); return lo===hi?fmt(lo):fmt(lo)+' – '+fmt(hi); } function showWork(tab,recordHistory=true){ if(!['discover','compare','economics','matrix'].includes(tab))tab='discover'; if(recordHistory&&workTab!==tab)history.pushState({explorerTab:tab},'',location.pathname+location.search+'#'+tab); workTab=tab; document.querySelectorAll('[data-work]').forEach(b=>{b.classList.toggle('active',b.dataset.work===tab);b.setAttribute('aria-selected',String(b.dataset.work===tab));}); const isDiscover=tab==='discover';document.querySelector('.research-notice').hidden=!isDiscover; ['discoverAudience','discoverRefinements','discoverDirectorySwitch','discoverToolbar','discoveryResults'].forEach(id=>{$(id).hidden=!isDiscover}); const panel=$('workspacePanel');panel.classList.remove('simple-analytics');panel.hidden=isDiscover;panel.classList.toggle('locked-preview',(tab==='economics'||tab==='matrix')&&!explorerVerified); if(isDiscover){panel.innerHTML='';return;} if(tab==='compare'){ let pubs=DATA.filter(r=>selected.has(r.id)); panel.innerHTML=`

02 / COMPARE

Compare your selections.

${pubs.length?pubs.length+' saved publication'+(pubs.length===1?'':'s')+'. Review their reported reach, audience focus, and starting rates side by side.':'Save publications using the star on any card to build your shortlist.'}

${pubs.length?`

${pubs.map(r=>``).join('')}

Publication	Audience	Subscribers	Open rate	List price range	Research	Remove
${esc(r.name)}${esc(r.publisher)}	${esc(r.category)}	${reach(r.subscribers)}	${r.open_rate?Math.round(r.open_rate*100)+'%':'N/A'}	${comparePriceRange(r)}

Price ranges reflect reported placement list rates, not equivalent inventory or negotiated quotes.

`:''}`; panel.querySelectorAll('[data-compare-open]').forEach(b=>b.onclick=()=>openDetail(Number(b.dataset.compareOpen))); panel.querySelectorAll('[data-compare-remove]').forEach(b=>b.onclick=()=>{selected.delete(Number(b.dataset.compareRemove));render();persistShortlist();showWork('compare')}); $('backDiscovery').onclick=()=>showWork('discover');return; } const econ=tab==='economics'; if(explorerVerified){ panel.classList.add('simple-analytics'); document.querySelector('[data-work="economics"] span').textContent='Compare placement costs'; document.querySelector('[data-work="matrix"] span').textContent='Explore audience value'; panel.innerHTML=analyticsShell(econ); initAnalytics(econ); return; } const tiles=econ?'

PublicationPublisher ASubscriber reach

List price$5,000Primary placement

Subscriber CPM$12.50Indicative economics

':'

Audience reachScalePublication comparison

PricingCPMInvestment efficiency

OpportunityFitAudience alignment

'; panel.innerHTML=`

🔒 ${econ?'ANALYZE':'VISUALIZE'} · MORE INSIGHTS

${econ?'Compare newsletter buying economics.':'See the newsletter landscape.'}

${econ?'Compare publisher pricing, audience reach, and CPM benchmarks in one place.':'Explore how publications compare on audience scale, pricing, and efficiency.'}

`; $('unlock').onclick=()=>openAccessGate(); } document.querySelectorAll('[data-work]').forEach(b=>b.onclick=()=>showWork(b.dataset.work)); window.addEventListener('popstate',()=>{if($('accessGate').open)$('accessGate').close();$('overlay').classList.remove('open');showWork(location.hash.slice(1)||'discover',false)}); let explorerVerified=false, explorerTurnstileId=null, explorerSaveTimer=null; const api=async(path,options={})=>{const r=await fetch(path,{credentials:'same-origin',cache:'no-store',...options});const v=await r.json().catch(()=>({error:'Unexpected server response'}));if(!r.ok)throw Error(v.error||'Request failed ('+r.status+')');return v}; const apiPost=(path,payload)=>api(path,{method:'POST',headers:{'Content-Type':'application/json'},body:JSON.stringify(payload)}); function openAccessGate(){const gate=$('accessGate');if(!gate.open)gate.showModal()} async function initExplorerAuth(){ try{ const session=await api('/api/session'); if(session.verified){ // Server-authorized advanced endpoint is the authoritative gate. await api('/api/advanced'); explorerVerified=true; const saved=await api('/api/shortlist'); const byName=new Map(DATA.map(r=>[r.publisher+' / '+r.name,r.id])); if(Array.isArray(saved.publisherIds)){ for(const id of saved.publisherIds){const n=byName.get(id);if(n!==undefined)selected.add(n)} render(); } document.querySelectorAll('[data-work="economics"] span,[data-work="matrix"] span').forEach(x=>x.textContent='Verified access'); } }catch(e){console.warn('Verification/session check:',e.message)} const status=new URL(location.href).searchParams.get('verify'); if(status==='invalid'||status==='expired'){openAccessGate();$('accessNote').textContent='Your verification link expired or is invalid. Request a new link.'} if(status==='success'&&explorerVerified){$('accessNote').textContent='Email verified. Full research access enabled.'} if(status)history.replaceState({},'',location.pathname); try{ const cfg=await api('/api/config'); if(!cfg.turnstileRequired||!cfg.turnstileSiteKey){$('accessNote').textContent='Verification is not configured for this preview yet. Contact [email protected].';return} let tries=0;const draw=()=>{if(window.turnstile){explorerTurnstileId=window.turnstile.render('#accessTurnstile',{sitekey:cfg.turnstileSiteKey,theme:'light'});return}if(tries++<60)setTimeout(draw,250);else $('accessNote').textContent='Security check could not load. Disable content blockers for this site or try another browser.'};draw(); }catch(e){$('accessNote').textContent='Verification service unavailable: '+e.message} } $('accessClose').onclick=()=>$('accessGate').close(); $('accessForm').addEventListener('submit',async e=>{ e.preventDefault();const btn=$('accessForm').querySelector('[type="submit"]');btn.disabled=true;$('accessNote').textContent='Sending verification email…'; try{ if(!window.turnstile||explorerTurnstileId===null)throw Error('Security check is still loading.'); const token=window.turnstile.getResponse(explorerTurnstileId);if(!token)throw Error('Complete the security check first.'); const result=await apiPost('/api/auth/start',{email:$('accessEmail').value,consultationRequested:$('accessConsult').checked,turnstileToken:token}); $('accessNote').textContent=result.message||'Check your email for the verification link.'; }catch(err){$('accessNote').textContent=err.message} finally{btn.disabled=false;if(window.turnstile&&explorerTurnstileId!==null)window.turnstile.reset(explorerTurnstileId)} }); const shortlistDraftKey='frgmnt-v4-shortlist-draft'; function restoreShortlistDraft(){ try{const names=JSON.parse(sessionStorage.getItem(shortlistDraftKey)||'[]');if(!Array.isArray(names))return;const ids=new Map(DATA.map(r=>[r.publisher+' / '+r.name,r.id]));for(const name of names.slice(0,2)){const id=ids.get(name);if(id!==undefined)selected.add(id)}}catch(e){console.warn('Shortlist recovery unavailable:',e.message)} } function persistShortlist(){ if(!explorerVerified){try{sessionStorage.setItem(shortlistDraftKey,JSON.stringify([...selected].map(id=>DATA.find(r=>r.id===id)).filter(Boolean).map(r=>r.publisher+' / '+r.name)))}catch(e){console.warn('Shortlist recovery unavailable:',e.message)}return;} clearTimeout(explorerSaveTimer); explorerSaveTimer=setTimeout(()=>{ const ids=[...selected].map(id=>DATA.find(r=>r.id===id)).filter(Boolean).map(r=>r.publisher+' / '+r.name); apiPost('/api/shortlist',{publisherIds:ids}).catch(e=>console.warn('Shortlist sync:',e.message)); },450); } // Every shortlist mutation persists explicitly, including Compare removals. async function bootExplorer(){ try { const response=await fetch('/data/v4-publications.json',{cache:'no-store'}); if(!response.ok)throw Error('Publication data unavailable ('+response.status+')'); DATA=await response.json(); if(!Array.isArray(DATA)||DATA.length===0||DATA.some(r=>!r||typeof r.publisher!=='string'||typeof r.name!=='string'||!Array.isArray(r.placements)))throw Error('Invalid publication data'); populateCategories(); restoreShortlistDraft(); render(); await initExplorerAuth(); showWork(location.hash.slice(1)||'discover',false); history.replaceState({explorerTab:workTab},'',location.pathname+location.search+'#'+workTab); }catch(err){console.error('Explorer initialization failed',err);document.getElementById('resultsTitle').textContent='Unable to load research';document.getElementById('cards').textContent='Please refresh or contact [email protected].';} } bootExplorer();

Find newsletters that reach your buyers.

Who are you trying to reach?

Publisher directory

Ready to turn research into results?

Unlock the publisher research.

${esc(r.name)}

Audience overview

Publisher notes

${cost?'Cost & Performance Analysis':'Audience Reach & Value'}

Compare your selections.

${econ?'Compare newsletter buying economics.':'See the newsletter landscape.'}